It was designed to prevent riders from flipping over their handlebars when applying the front brake. It modulates the front brake force in real time, based on the road surface and rider weight position, and avoids front wheel lockup accidents when applying the front brake. It integrates into V-brake systems to provide single-lever braking for front and rear brakes. SureStop is a system for bicycles aimed at making the correct application of braking force easier for novice or casual cyclists. Brian Riley and Kyle Jansen, another founder, accepted a deal with Mark Cuban. On April 14, 2017, the product was on Season 8 Episode 21 of Shark Tank. In 2014 the company rebranded from SlidePad to SureStop. In November 2012, the company took a 40-day, 11,000 mile, "Save Your Teeth Tour" across 90 bike shops from Palo Alto, California, to New Jersey. Stanford University and Jamis Bicycles currently use Slidepad technology. Jamis Bicycles was the first bike-manufacturer to specify the technology on their 2013 models. In 2011, Slidepad Technologies formed an agreement with a Taiwanese manufacturer to build a Slidepad braking system for OEM distribution. In 2013 Alan Nordin, former president of Fallbrook Technologies' bicycle division, joined the company as an executive advisor. In 2009, Riley and Ouellet entered their initial design in Cal Poly’s Business Plan competition and won 1st place. Ouellet received inspiration for the product after he crashed his bicycle when applying too much pressure on his front brakes, resulting in front wheel lockup. Slidepad was started by Riley and Ouellet while students at Cal Poly, San Luis Obispo. Īs of 2021, SureStop is headquartered in Irvine, California, with a subsidiary in Shenzhen. It was founded in 2009 in Palo Alto, California, as SlidePad by Brian Riley and Andrew Ouellet. SureStop is an anti-lock bicycle brake technology and manufacturing company.
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